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Giraffes Don't Eat Steak
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Episodes
60 episodes
Global Marketing Perspectives: From Kenya to the UK - Ep. 59
Global Marketing Perspectives: From Kenya to the UK - Ep. 59Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her ...
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24:38
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Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58
Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak...
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25:55
The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57
The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this i...
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41:50
Mastering Web Presence: Beyond Just Having a Website - Ep. 56
Mastering Web Presence: Beyond Just Having a Website - Ep. 56Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast. In this episode, they challenge t...
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45:26
Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55
Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55Dive into the world of advertising psychology with the latest episode of Giraffes Don't Eat Steak! Hosts Erica Mackay and Alex Bilney tackle the topic of ad fatigue, challe...
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32:23
Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54
Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Stea...
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33:52
Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53
Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual conte...
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38:40
Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52
Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover ...
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20:58
Marketing Automation Mastery: Revolutionise Your Customer Journey Ep. 51
Marketing Automation Mastery: Revolutionise Your Customer JourneyUnlock the secrets of marketing automation with expert John Warr from Alldigital Marketing, in this enlightening episode of the Giraffes Don't Eat Steak Podca...
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37:58
Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50
Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50.In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They disc...
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33:47
The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49
The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different ...
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30:12
The Sustainability Challenge: Balancing Profit and Planet in Business - Ep. 48
The Sustainability Challenge: Balancing Profit and Planet in BusinessIn this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. Th...
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35:51
Building Consumer Trust in the Age of Misinformation Ep.47
Building Consumer Trust in the Age of MisinformationNavigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of ...
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31:14
Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46
Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in bu...
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41:43
The Secret to Customer Loyalty: Creating Exceptional Experiences - Ep. 45
The Secret to Customer Loyalty: Creating Exceptional Experiences.Episode SummaryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s...
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37:53
SEO Insights: Consistency, Accessibility and AI Impact on User Experience - Ep. 44
SEO Insights: Consistency, Accessibility, and AI Impact on User Experience - Ep. 44.Welcome back to "Giraffes Don't Eat Steak," where we bring you expert insights into the world of marketing and business success. In this e...
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41:52
Mastering Networking: Finding a Group For You and Building Strong Relationships - Ep. 43
Title: Master the Art of Networking with Pete MolsDescription:Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your nex...
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48:05
The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42
The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42.Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with speci...
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35:30
Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making
Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision MakingMastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41In this episode of "Giraffe...
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24:02
Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value
Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaig...
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23:45
Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences
Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences.In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experi...
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27:40
Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year
Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year.Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the busin...
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27:12
Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing
Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring br...
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30:22
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. Fro...
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20:51
Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.
Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness...
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23:01