From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83In this episode of Giraffes Don't Eat Steak, we're joined by Charlotte Booth, a copywriter with a fascinating journey from academia to busi...

Global Marketig Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82In this episode of Giraffes Don't Eat Steak, host Erica reconnects with Javier del Olmo, a seasoned insurance marketing expert, for a candid conversation ...

Harnessing Mindset Power with Michele from MindShift Theory - Ep. 81In this episode, host Erica welcomes Michelle Collison from Mindshift Theory to discuss how understanding your client's pain points creates win-win marketing oppo...

80% More Leads: Personalisation Strategies That Actually Work! - Ep. 80In this value-packed conversation, Alex and Erica chat with Amber Williamson, CEO of Digital Willow, about navigating complex buyer journeys in today's digital...

Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS compan...

Beyond Google: Optimising Your Business for Large Language Models - Ep. 78   In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping...

The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77In this episode of The Giraffes Don't Eat Steak Podcast, hosts Erica and Alex are joined by video production expert, Vincenzo de Matteo,...

The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76Episode Description"Stop Spamming, Start Selling: Lead Gen Wisdom with Owen Richards"In this insightful episode of Giraffes Don't Ea...

Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us,  Erica and Alex, as we discuss our fantasy marketing...

The Small Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica and Alex welcome special guest Stefano Maifreni, founder of Eggce...

Why Everyone Thinks They Know Marketing (And What to Do About It)  - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they ...

Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. With 15 years of experien...

Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 a...

Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70  Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnonJ...

Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why ...

Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast. In this episode, hosts Erica and Alex...

LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive d...

The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk...

Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex exp...

From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industr...

What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63.Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey fro...

Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica...

Twitter vs. Bluesky: The Social Media Showdown - Ep.61Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't E...

The Psychology of Black Friday Shopping: Marketing Insights - Ep.60Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Frid...

Global Marketing Perspectives: From Kenya to the UK - Ep. 59Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her ...