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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104
Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104.
In this insightful episode of the Giraffes Don't Eat Steak podcast, hosts Erica and Alex welcome Dave Plunkett, a Nearbound Specialist who shares his expertise on transforming word-of-mouth marketing into a deliberate, strategic channel for business growth.
Dave explains the concept of "Nearbound" marketing - leveraging trusted human connections to generate referrals in an authentic yet intentional way. He discusses why referrals, despite being the oldest and often most effective form of marketing, don't get the strategic attention they deserve in most businesses.
Key topics include:
- How to make referrals easy for your clients
- The importance of specificity when asking for referrals
- Identifying the perfect "wow moments" to request referrals
- Navigating difficult referral situations and industries
- Practical advice for marketers uncomfortable with asking for referrals
If you're looking to elevate your referral strategy from chance encounters to a systematic growth channel, this episode provides actionable insights from one of the leading experts in the field.
Chapters
00:00 - Welcome and Introduction
01:13 - Dave Introduces Nearbound Marketing
03:07 - The Strategic Value of Referrals
06:15 - Making Referrals Easy for Clients
10:33 - The Power of Specificity in Referrals
22:40 - Finding the Right Timing for Referrals
27:50 - Insurance Industry Referral Challenges
31:57 - Handling Sensitive Referral Situations
36:38 - Dealing with Clients Who Won't Refer
40:24 - Advice for Marketers Uncomfortable with Asking
44:19 - Where to Find Dave Plunkett
44:52 - Final Thoughts and Takeaways
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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