Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104.In this insightful episode of the Giraffes Don't Eat Steak podcast, hosts Erica and Alex welcome Dave Plunkett, a Nearbound Sp...

Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103Discover how B Corp certification is transforming businesses with Martin Knowles  from Sales Untangled. Learn practical sustainability strat...

The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome back Mickael Aubard to discuss AI's transformative impact on...

Making Your Clients the Rock Star: B2B Sales Psychology | Giraffes Don't Eat Steak Ep. 101.Join Erica and Alex as they sit down with Ronald Gall, a veteran of the insurance industry and founder of a cutting-edge AI data transformation c...

In this special 100th episode, hosts Alex Bilney and Erica Mackay take a journey through their favourite podcast moments. From the essential "Nail in the Foot" marketing theory to the importance of brand storytelling and niche targeting, they u...

Vulnerability in Business Development and Sales: Why Authenticity Beats Scripts Every Time - Ep.99In this insightful conversation with business development expert James Slade, discover why showing vulnerability might be your strongest b...

Why Collaboration Marketing Works: Building Relationships Over Transactions with Gill Tiney Ep. 98In this week's episode, Erica and Alex welcome Gill Tiney from Collaboration Global to discuss why most businesses waste resources m...

Building Meaningful Corporate-Charity Relationships with Caroline Sinclair of Ronald McDonald House Ep. 97Discover how charities and businesses can create meaningful partnerships that benefit everyone. In this episode of Giraffes Don't E...

Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome Michela Gordon, Managing Director of Javelin, to discuss the extraordinary s...

Gaming Your Way to Better Business: How Roleplay Helps Build Better Businesses - Nick Drage - Ep. 95In this fascinating episode, hosts Erica and Alex are joined by Nick Drage, a cybersecurity expert with a diverse portfolio career. They...

Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome communication expert Michael Dodd, a former journalis...

Design After Marketing: Why Your Brand Strategy Can't Stop at the Logo (with Simon Hutchings) Ep. 93Your marketing is beautiful. Your logo converts. Your website is pixel-perfect. So why are clients quietly slipping away after they've s...

Virtual Assistant Reality Check: What They Can Do vs What You Think They Can Do - Ep. 92Here's the thing about virtual assistants - most people get it completely wrong. They hire a VA expecting them to magically generate leads and run th...

Clear Brief on One Page - Why Most Design Projects Fail Before They Start | Ep. 91Mark Wojcicki has been a graphic designer for over 40 years. At nearly 65, he's returned to his first love - fine art - and he's applying everythin...

Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90Most B2B explainer videos are expensive failures. Here's why - and how to fix yours.Chris Walker from Joe Mule joins Erica Mackay and Alex Bilney ...

How to Stand Out on Social Media with the Canva Queen - Stephanie Wium | Episode 89Ever feel like your social media graphics look exactly like everyone else's? You're probably using Canva templates wrong! Join Erica as she chats ...

Stop Wasting Money on Cheap Pens: The Psychology of Promotional Merchandise - Ep. 88What if everything you thought you knew about promotional merchandise was wrong?In this eye-opening episode, Gary Bucci from GB Merchandise (27 ...

Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87 - and it's not your content that's the problem!In this eye-opening episode of Giraffes Don't Eat Steak, cybersecurity expert Francis We...

The Marketing-to-Product Manager Pivot: Building Digital Products That Scale - Ep. 86.Join Erica and Alex as they reunite with former colleague Eszter Somogyi-Vass, who made the successful transition from marketing to product management ...

Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85.Are you building an "accidental brand" that's working against your business goals? In this episode of Giraffes Don't Eat Steak, marketing experts Erica and Alex spea...

Building Trust and Finding Sellers: Real Estate Marketing with Sandy Graham - Ep. 84.Welcome back to Giraffes Don’t Eat Steak, the podcast serving up marketing wisdom, business stories and a side of inspiration for anyone looking to up t...

From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83In this episode of Giraffes Don't Eat Steak, we're joined by Charlotte Booth, a copywriter with a fascinating journey from academia to busi...

Global Marketig Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82In this episode of Giraffes Don't Eat Steak, host Erica reconnects with Javier del Olmo, a seasoned insurance marketing expert, for a candid conversation ...

Harnessing Mindset Power with Michele from MindShift Theory - Ep. 81In this episode, host Erica welcomes Michelle Collison from Mindshift Theory to discuss how understanding your client's pain points creates win-win marketing oppo...

80% More Leads: Personalisation Strategies That Actually Work! - Ep. 80In this value-packed conversation, Alex and Erica chat with Amber Williamson, CEO of Digital Willow, about navigating complex buyer journeys in today's digital...