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Giraffes Don't Eat Steak
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Episodes
80 episodes
Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79
Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS compan...
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42:32
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Beyond Google: Optimising Your Business for Large Language Model AI - Ep. 78
Beyond Google: Optimising Your Business for Large Language Models - Ep. 78 In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping...
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37:57
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The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77
The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77In this episode of The Giraffes Don't Eat Steak Podcast, hosts Erica and Alex are joined by video production expert, Vincenzo de Matteo,...
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40:21
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The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76
The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76Episode Description"Stop Spamming, Start Selling: Lead Gen Wisdom with Owen Richards"In this insightful episode of Giraffes Don't Ea...
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49:43
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Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75
Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us, Erica and Alex, as we discuss our fantasy marketing...
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24:10
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The Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74
The Small Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica and Alex welcome special guest Stefano Maifreni, founder of Eggce...
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41:22
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Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73
Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they ...
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29:23
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Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72
Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. With 15 years of experien...
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36:12
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Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71
Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 a...
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40:26
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Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70
Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70 Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnonJ...
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48:58
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Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69
Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why ...
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41:16
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Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68
Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast. In this episode, hosts Erica and Alex...
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48:38
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LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67
LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive d...
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49:37
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The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 66
The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk...
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35:11
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Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65
Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex exp...
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33:12
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From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64
From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industr...
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33:52
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What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63
What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63.Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey fro...
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34:13
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Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62
Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica...
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39:02
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Twitter vs. Bluesky: The Social Media Showdown - Ep.61
Twitter vs. Bluesky: The Social Media Showdown - Ep.61Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't E...
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23:31
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The Psychology of Black Friday Shopping: Marketing Insights - Ep.60
The Psychology of Black Friday Shopping: Marketing Insights - Ep.60Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Frid...
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25:32
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Global Marketing Perspectives: From Kenya to the UK - Ep. 59
Global Marketing Perspectives: From Kenya to the UK - Ep. 59Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her ...
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24:38
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Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58
Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak...
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25:55
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The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57
The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this i...
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41:50
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