Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103 Artwork

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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103

October 08, 2025 • Erica Mackay and Alex Bilney

Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103

Discover how B Corp certification is transforming businesses with Martin Knowles from Sales Untangled. Learn practical sustainability strategies that go beyond greenwashing to create meaningful impact.

Want to make your business more sustainable but don't know where to start? Listen now to get actionable insights from a certified B Corp expert!

Chapters

00:00 Welcome to the podcast with Martin Knowles
02:01 What is a certified B Corp?
04:57 Practical examples of B Corp certification
07:33 Focus on materiality in sustainability
10:30 Business travel impact on carbon footprint
12:49 Client perception of B Corp companies
16:40 Balancing business needs with sustainability
20:49 Beyond gimmicks: meaningful sustainability
25:22 Reconnecting with nature
28:54 Where to start on the sustainability journey
33:12 Values-driven business approach
35:00 Sales Untangled: Martin's B Corp business
39:30 Final thoughts on sustainability journeys

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

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