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Giraffes Don't Eat Steak
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak
Building Trust and Finding Sellers: Real Estate Marketing with Sandy Graham - Ep. 84
Building Trust and Finding Sellers: Real Estate Marketing with Sandy Graham - Ep. 84.
Welcome back to Giraffes Don’t Eat Steak, the podcast serving up marketing wisdom, business stories and a side of inspiration for anyone looking to up their game.
In today’s episode, Alex and Erica are joined by special guest Sandy Graham, a real estate expert based in Johannesburg, South Africa, and a longtime friend of the show. Together, they dive into Sandy’s unique journey from accidental estate agent to seasoned pro, sharing honest insights into what it really takes to succeed in real estate, hint: it’s not magic, it’s diligent repetition.
You’ll hear how Sandy’s background in marketing has shaped her practical, relationship-driven approach to finding leads and building a business, the surprising truth about where real estate agents should focus their energy, and why data, relationships, and consistent daily action are her undeniable keys to success. Along the way, the conversation unpacks misconceptions about real estate marketing, discusses why authenticity matters so much, and offers up a treasure trove of tips for anyone interested in building a sustainable business.
Whether you’re in real estate, marketing, or just looking for a dose of entrepreneurial motivation, this episode is packed with stories, laughs, and actionable advice you won’t want to miss. So, grab your coffee, settle in, and get ready to rethink what you know about selling, branding, and succeeding, Giraffes Don’t Eat Steak style.
00:00 Real Estate Wisdom: No Magic
05:47 Real Estate Sales: Stock and Strategy
08:11 Personalised Real Estate Strategy
14:05 Real Estate Sales Process Insights
16:56 Rapid Real Estate Turnaround
20:07 "Personalised Marketing Strategies"
22:59 "Comfort Zones and Client Boundaries"
27:14 Navigating Real Estate Commission Flexibility
28:23 Missed Sales Opportunities
33:50 Process-Driven Real Estate Dynamics
36:05 Plan Ahead: 180-Day Cycle
40:45 Real Estate: Freedom and Flexibility
42:16 Effective Customer Connection Tactics
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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