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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
100 Episodes of Marketing Wisdom: The Most Valuable Lessons We've Learned - Ep. 100
In this special 100th episode, hosts Alex Bilney and Erica Mackay take a journey through their favourite podcast moments. From the essential "Nail in the Foot" marketing theory to the importance of brand storytelling and niche targeting, they unpack the most impactful insights from their first 100 episodes.
Key concepts covered include:
• The difference between urgent and non-urgent customer pain points
• How to leverage your brand's origin story
• The critical importance of rapid lead response
• Strategic brand development with Bruce McKinnon
• The meaning behind the "Giraffes Don't Eat Steak" philosophy
• Finding your ideal audience through effective niche marketing
00:00 Celebrating 100 Episodes Milestone
02:03 Special Episode
05:05 Nail in the Foot Theory
09:36 Pebble in the Shoe vs Nail in the Foot
14:17 Episode 63: The Power of Brand Backstory
21:01 Owen Richards on Lead Response Time
24:37 Bruce McKinnon on Brand Strategy
30:32 The Story Behind "Giraffes Don't Eat Steak"
34:37 Finding Your Lions: Niche Marketing
39:15 Michael Dodd: Communication and Humour
43:27 Looking Forward to the Next 100 Episodes
GiraffesDontEatSteak #MarketingPodcast #MarketingTips #PodcastAnniversary #MarketingStrategy #BrandStrategy #NicheMarketing #LeadGeneration #MarketingAgency #BusinessGrowth #BrandStorytelling #CustomerJourney #PainPoints #EpisodeMilestone #100episodes
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast