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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96
Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96
In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome Michela Gordon, Managing Director of Javelin, to discuss the extraordinary success of their champagne festivals in South Africa. From humble beginnings with just 15 champagne houses in a small room to now hosting elaborate events with 40+ houses and 500 guests per night, Mikaela shares insights on what makes these luxury events special.
Learn how attention to detail and passion for the category have created a unique experiential marketing success story. Whether you're an event planner, experiential marketer, or simply love champagne, this episode offers valuable lessons on creating exceptional customer experiences, managing complex events, and building a category through passion and deep knowledge.
Chapters
00:00 - Introduction to Michela Gordon from Javelin
03:37 - The Champagne Shop: A Digital Innovation
07:04 - The Festival Experience: 40+ Houses
12:16 - Creating Equal Opportunity for Houses
15:24 - Digital Registration System for Events
17:56 - The VIP Experience: Everyone's Special
19:20 - Biggest Challenges in Event Management
21:39 - Finding Solutions, Not Problems
26:55 - Growing the Champagne Category in Africa
32:02 - Advice for Aspiring Event Organisers
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast