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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!
Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87
Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87 - and it's not your content that's the problem!
In this eye-opening episode of Giraffes Don't Eat Steak, cybersecurity expert Francis West reveals why marketing agencies are prime targets for hackers and how new email security requirements from Google, Yahoo, and Microsoft could be destroying your email deliverability.
Topics Covered;
Why 99% of UK small businesses aren't adequately protected
The 3 critical email security records (SPF, DKIM, DMARC) you MUST have
How Marks & Spencer lost millions due to poor cybersecurity
Why your IT department can't protect you from cyber threats
The shocking truth about mobile phone vulnerabilities
How to check if your passwords are compromised RIGHT NOW
The 5 security layers that provide 99.9999% protection
Chapters:
00:00 - Introduction and catching up with Francis
02:00 - The email deliverability crisis hitting marketers
06:00 - SPF, DKIM, and DMARC explained simply
12:00 - Why marketing agencies are hacker targets
18:00 - The Marks & Spencer cyber disaster
24:00 - Mobile security threats and infected apps
30:00 - The password manager demonstration
35:00 - How to check your compromised passwords
40:00 - The 5 layers of business protection
42:00 - Action steps and how to get protected
Key Takeaways:
✅ Never use the same password twice
✅ Use 20+ character passwords you can't remember
✅ Marketing agencies need specialized cyber protection
✅ Protection starts from just £7/month
✅ Your mobile phone is your biggest vulnerability
ABOUT FRANCIS WEST:
Francis West is the CEO of Security Everywhere, with a 100% success rate in protecting businesses over 7 years. He's on a mission to protect and educate 1 million businesses from cybercrime by the end of 2025.
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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