Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85 Artwork

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Giraffes Don't Eat Steak

Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85

June 04, 2025 • Erica Mackay and Alex Bilney

Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85.

Are you building an "accidental brand" that's working against your business goals? In this episode of Giraffes Don't Eat Steak, marketing experts Erica and Alex speak with brand specialist Nikki Shield about how businesses unknowingly create brand impressions that don't align with their true personality or business objectives.

Discover why your brand exists whether you've created it intentionally or not, and learn practical strategies to ensure your visual identity and messaging consistently reflect your authentic business values.

Chapters:

00:00 - Introduction

00:42 - What is an "accidental brand"?

03:07 - Why your brand is your business

05:49 - The problem of inconsistent brand personality

08:44 - How to discover your authentic brand

14:10 - Using testimonials to uncover brand truths

17:52 - Brand evolution as your business changes

21:16 - The challenge of team members creating inconsistent branding

25:44 - Brand guidelines vs. brand policing

30:47 - Tips for intentional brand creation

35:02 - How to work with Nikki Shield

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

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