From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83

From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83

In this episode of Giraffes Don't Eat Steak, we're joined by Charlotte Booth, a copywriter with a fascinating journey from academia to business writing. Charlotte shares her unique transition from being an Egyptologist with 17 published books to becoming a sought-after copywriter helping businesses communicate effectively.

Charlotte offers valuable insights on the key differences between various types of business content, the importance of strategic planning before writing, and why the longer you can leave a piece before proofreading it, the better the final result will be. She also discusses her experience helping authors write and publish books, explains why understanding what readers want is crucial, and shares her balanced perspective on using AI as a writing tool.

Whether you're looking to improve your business communications, write a book, or just understand the craft of writing better, Charlotte's practical advice and engaging stories (including writing guidebooks about crime in London) make this episode both entertaining and enlightening.

Chapters

 00:00 - Introduction 

00:54 - Meeting Charlotte Booth 

01:23 - Charlotte's Journey into Copywriting 

02:07 - From Egyptologist to Published Author 

03:48 - Transitioning Skills to Business Writing 

05:37 - New Challenges in Copywriting 

07:18 - Learning to Network as a Writer 

09:27 - Writing for Different Industries 

11:27 - Creating Efficient Writing Processes 

13:09 - The Importance of a Good Brief 

15:01 - Helping Authors Write Books 

17:22 - Strategic Planning for Book Writing 

19:44 - Avoiding Bad Amazon Reviews 

22:00 - Charlotte's Books Beyond Egyptology 

24:07 - The Movie Lover's Guide to London 

26:35 - The Importance of Strategic Planning 

28:24 - Testing Ideas for Books 

30:33 - The Most Challenging Writing Tasks 

32:27 - The Difference Between Blogs and Newsletters 

35:25 - Content Purpose: Static vs. Direct Delivery 

37:06 - SEO and Content Strategy 

39:15 - Using AI as a Writing Tool 

41:54 - Human Authenticity in Writing 

44:33 - AI Learning Limitations 

46:28 - The Importance of Credible Sources 

48:10 - Where to Find Charlotte 

49:08 - Final Tips: Enjoy the Writing Process 

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

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