.png)
Giraffes Don't Eat Steak
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak
Global Marketing Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82
Global Marketig Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82
In this episode of Giraffes Don't Eat Steak, host Erica reconnects with Javier del Olmo, a seasoned insurance marketing expert, for a candid conversation about marketing strategies, vendor management and the importance of personal relationships in business.
They reflect on their shared experience trying to implement television advertising for insurance products across different markets, highlighting why global strategies often fail when implemented locally. Javier shares invaluable insights on managing multiple call centre vendors, creating healthy competition between partners, and establishing the right reporting metrics to drive success.
This conversation is packed with practical advice for marketers managing outsourced teams, including how to set up proper testing frameworks, the importance of quality control, and why recording calls is essential for both compliance and performance improvement. Whether you're in insurance marketing or managing any outsourced sales operation, this episode offers actionable strategies to optimise your approach.
Chapter
00:00 - Introduction
00:19 - Reconnecting After 12 Years
01:02 - Failed TV Advertising Strategy
02:03 - Cultural Differences in Marketing
03:21 - The Value of In-Person Meetings
05:32 - Insurance Market Characteristics
07:18 - Digital vs. Traditional Distribution
08:54 - Outsourcing Call Centers
09:56 - Managing Multiple Vendors
12:05 - Creating Vendor Competition
14:36 - Building Trust Relationships
15:46 - Effective Reporting Strategies
18:35 - Quality Control and Call Recording
22:05 - Using Rejection Reasons for Improvement
24:30 - Quality Assurance Implementation
26:34 - Campaign Briefing Importance
28:43 - Adapting to Sensitive Situations
31:14 - Moving Beyond Fear-Based Marketing
32:36 - Closing Thoughts
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast