Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72

Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72

Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. 

With 15 years of experience working with small businesses, David shares invaluable insights on video marketing and hybrid events. 

Learn how to overcome camera shyness, explore alternative video techniques, and discover the potential of hybrid events to expand your reach. 

Whether you're a small business owner or a marketer, this episode is packed with practical tips to elevate your video content and event strategies. From balancing authenticity and polish to increasing accessibility, David covers it all. 

Don't miss this opportunity to transform your video marketing game and tap into new audiences with hybrid events. Tune in now for expert advice that will help you succeed in the ever-evolving world of digital marketing and events!

Key points discussed:

1. David Perry's background in video production

2. The rise of hybrid events and their benefits

3. Overcoming camera shyness and reluctance to be on video

4. Alternative video techniques for camera-shy presenters

5. Balancing authenticity and polish in video content

6. The importance of accessibility in event planning

7. Editing strategies for different types of video content

Guest information:

David Perry - Video production expert with 15 years of experience working with small businesses, specialising in learning and development, internal communications, and hybrid events. www.linkedin.com/in/davidrperry

0:00 - Introduction to the marketing podcast 

0:18 - Meeting David Perry: Video production expert 

1:20 - Hybrid events: Bringing in-person events to online audiences 

4:58 - Video advice for those who dislike being on camera 

8:01 - How to become more comfortable on camera 

10:14 - Different approaches to video content creation

13:37 - Personal branding and long-form content trends 

16:34 - Finding the right format for your audience 

19:57 - Editing tips and techniques for video content 

22:32 - Using captions and lower thirds effectively 

25:40 - The journalistic side of video production 

28:42 - Using cold opens and scene-setting techniques 

32:26 - The importance of checking auto-generated captions 

34:42 - Final tips and how to contact David 

36:08 - Episode wrap-up

Quotable moments:

"Nobody likes the way they look on camera, nobody likes the way they sound when they hear their voice being played back." - David Perry

"Don't try and force yourself to do something that you don't want to do." - David Perry

Actionable tips:

1. Practice being on camera to increase comfort and confidence

2. Explore alternative video techniques that don't require being on camera

3. Plan and prepare content before recording to minimize editing needs

4. Consider incorporating hybrid elements into your events to increase accessibility and reach

5. Focus on creating authentic content while maintaining a level of polish

If you enjoyed this episode, don't forget to subscribe to the Giraffes Don't Eat Steak podcast for more marketing insights and tips. Share this episode with fellow marketers and small business owners

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast