LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67

LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67

Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive deep into the world of LinkedIn strategy, exploring both organic and paid approaches to maximise your business potential.

Discover why LinkedIn's billion-user platform is a goldmine for marketing and learn how to leverage the power of "lurkers" – those silent observers who could become your next big client. Gus Bhandal shares invaluable insights on curating the right audience, optimising your profile and creating content that resonates with your target market.

Key points discussed:

1. The significance of "lurkers" on LinkedIn

2. LinkedIn's user base compared to other social media platforms

3. How to start on LinkedIn and optimise your profile

4. Organic vs. paid strategies and when to use each

5. Content creation tips for building a personal brand

6. The unique advantage of LinkedIn's audience curation

Chapters
[0:00] Introduction to the Giraffes Don't Eat Steak Podcast

[1:03] Introduction of guest Gus Bhandal

[3:05] Discussion on LinkedIn "lurkers" and their importance

[5:10] Comparison of LinkedIn's user base to other platforms

[6:44] Advice on choosing social media platforms for business

[8:10] Tips for getting started on LinkedIn

[10:01] Organic vs. paid strategies on LinkedIn

[12:15] The importance of testing organic content before paid advertising

[14:30] Content creation strategies for LinkedIn

Actionable tips:

1. Optimise your LinkedIn profile to attract your ideal audience

2. Curate your LinkedIn network to include potential clients

3. Create content that balances professional insights with personal stories

4. Test organic content before investing in paid advertising

5. Write LinkedIn posts in your authentic voice

Ready to transform your LinkedIn presence? Apply the strategies shared in this episode and connect with us on LinkedIn to share your success stories. Don't forget to subscribe to the Giraffes Don't Eat Steak Podcast for more expert marketing insights!

Connect with Gus: https://www.linkedin.com/in/mguruuk/
Website: www.themguru.co.uk

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com