Giraffes Don't Eat Steak

Building Consumer Trust in the Age of Misinformation Ep.47

• Erica Mackay and Alex Bilney

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Building Consumer Trust in the Age of Misinformation

Navigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners.

In this episode, you'll learn:

  • Why simplicity is crucial in marketing decisions
  • How to avoid greenwashing and build genuine trust in sustainability claims
  • The impact of shifting media consumption on marketing strategies
  • Practical tips for maintaining brand credibility
  • Real-world examples of marketing trust issues and how to avoid them

Plus, hear Erica and Alex's takes on recent controversies, from sustainable aviation fuel claims to Netflix's "true story" dilemmas!

Key takeaways:

  1. Keep your marketing message simple and focused on solving one key problem
  2. Be transparent with your data and claims to build trust
  3. Stay aware of shifting media consumption trends
  4. Consistency in messaging is crucial for maintaining credibility
  5. Always have the data to back up your marketing claims

Whether you're dealing with sustainability marketing, product messaging, or brand credibility, this episode offers valuable insights for navigating the complex landscape of consumer trust in today's world.

Episode Highlights

[00:02:30] The importance of simplicity in marketing decisions 
[00:07:15] Discussion on greenwashing and sustainability claims 
[00:15:20] Netflix controversies and implications for brand trust 
[00:21:45] Shifting media consumption trends and their impact on marketing [00:28:30] Tips for maintaining marketing credibility

Quotable Moments

"Thinking is to humans what swimming is to cats. We can do it, but we'd rather not."

"If I have a nail in my foot, take the nail out. You can upsell me later."

Resources Mentioned

  1. Virgin Atlantic's sustainable aviation fuel controversy
  2. Netflix's "Baby Reindeer" controversy
  3. CNN and Fox News viewership statistics
  4. Joe Rogan podcast statistics

Actionable Tips

  1. Keep your marketing message simple and focused on solving one key problem
  2. Be transparent with your data and claims to build trust
  3. Stay aware of shifting media consumption trends
  4. Maintain consistency in your messaging to build credibility
  5. Always have the data to back up your marketing claims

If you enjoyed this episode, please subscribe to Giraffes Don't Eat Steak on your favourite podcast platform and leave us a review. Your support helps us reach more listeners!

Have a question about building consumer trust or a topic you'd like us to cover? We'd love to hear from you! 


Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com