Giraffes Don't Eat Steak
This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.
Giraffes Don't Eat Steak
Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46
Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46
In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI tools, automating business processes and navigating the ethical considerations of AI use in business.
Key Points Discussed
- Getting started with AI tools like ChatGPT and Claude
- Practical applications of AI in business automation
- The potential impact of AI on creative industries, particularly video production
- Ethical considerations and the importance of AI policies in business
- Strategies for maintaining authenticity in an AI-driven world
- The future of work and how to prepare for AI advancements
Guest Information
Tom Stanhope is an AI expert and co-founder of AI Survival Skills. With a background in video production spanning over 20 years, Tom now helps businesses leverage AI technologies effectively.
- Connect with Tom: LinkedIn https://www.linkedin.com/in/tomstanhope/
- Website: aisurvivalskills.co.uk
- Membership: https://www.aisurvivalskills.co.uk/offers/7msYAQun/checkout
Episode Highlights
[00:03:31] Tom's journey from video production to AI expertise
[00:07:24] How to start using AI tools effectively in business
[00:12:45] Tom's example of automating the sales process with AI
[00:18:20] The potential impact of AI on the video production industry
[00:23:55] The importance of AI policies and ethical considerations
[00:29:30] Strategies for maintaining authenticity in an AI-driven world
[00:34:50] Tom's top tips for businesses starting with AI
[00:39:43] The future of AI and its impact on social media and content creation
Quotable Moments
"We are still at the bottom of this adoption curve, 'not knowing stuff', that's an acceptable position to be in at this stage."
"They are just tools, and there isn't anything mystical or magical about them."
Resources Mentioned
- ChatGPT
- Claude by Anthropic
- Suno AI for music creation
- AI Survival Skills membership and services https://www.aisurvivalskills.co.uk/offers/7msYAQun/checkout
Actionable Tips
- Start using AI tools like ChatGPT or Claude with simple prompts
- Create an AI use policy for your organization
- Look for repetitive tasks in your business that could be automated with AI
- Use AI to analyze sales calls and generate quick proposal outlines
- Focus on authenticity and long-form content to stand out in an AI-saturated market
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com