Giraffes Don't Eat Steak

This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.

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Giraffes Don't Eat Steak

Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing

June 19, 2024 • Erica Mackay and Alex Bilney

Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.

Welcome back to "Giraffes Don't Eat Steak".

In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change.

They advise small business owners on the transition from personal branding to focusing on the broader brand for growth. Stay tuned for valuable insights and inspiring ideas for your business. Don't forget to leave a review and subscribe to our podcast for more marketing wisdom.

05:18 Celebrities impact branding; swapping them may matter.
08:10 Detective agency relies on my prominent role.
11:31 Transition from personal brand to business brand.
14:35 Transitioning from personal brand to delegation struggles.
18:03 Mark Zuckerberg transforms personal brand with style.
21:40 Marketers discuss challenges and strategies for brand measurement.
23:02 Social commentary and distractions overshadowing Facebook's focus.
26:17 Consider future business growth before making decisions.

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com